Sunday, July 12, 2009

Marketing on the Internet

To my best friend who has always encouraged me to write.

Why do people buy computers? It is not only about computing anymore; it is more about surfing the internet and becoming part of a world of no boundaries, that is the cyberspace.  The behavior of consumers is changing and people are moving online for most of their activities. The internet is a medium with unique features that make it very different from other traditional media. The world is changing so fast and we need to keep up.

Statistics show that the number of internet subscribers has increased by 719.7 % in 10 years!!! (From 183 million in 1998 to 1.5 billion in 2008). No wonder marketers have passion for the internet.